Orphanages, clean water wells, women empowerment programs (whatever that means): easy to understand, tangible and marketable. Those are sexy causes.
But how do you explain what savings groups are in a catchy tagline? How do you convey the enormous impact of small loans in developing communities? How do you tug at heartstrings with photos of villagers sitting in a circle, passing around cash and writing numbers in a ledger? Microfinance: not so sexy.
That was the preamble to my position when I arrived at HOPE’s office for training last February. Our assignment was to make a complicated strategy approachable and convince the layman that our mission is as exciting as other trending causes. And we would do that by bringing home stories of impact from the field. (more…)
Rwanda Via Jo 